Today we're delighted to be joined by Michelle Riddalls, PAGB CEO. In this insightful interview, we dive into the world of self-care and the crucial role of the consumer healthcare industry in empowering people to take control of their health. 🩺💪

Join Medico marketing director, Louis Meletiou, and Strategic Engagement Lead, Pippa Short as they welcome Michelle who shares her expertise on: 

• PAGB's mission to empower self-care through supporting self-regulation and shaping policy
• The immense potential of self-care in alleviating pressure on the NHS
• Strategies for increasing awareness and education around self-treatable conditions
• The importance of reclassifying medicines from prescription-only to over-the-counter to widen access
• Fostering an attractive regulatory environment for innovation in the OTC sector> 

Michelle also discusses the economic impact of OTC products, the role of trusted information sources in combating misinformation, and the collaborative efforts between PAGB and various stakeholders to advance self-care in the UK.

Whether you're a healthcare professional, policymaker, or simply interested in taking control of your health, this episode offers valuable insights into the future of self-care. 🌟

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https://www.pagb.co.uk/ https://www.medicodigital.co.uk/