Like: The button that changed the world
Update: 2025-10-28
Description
Martin Reeves of the BCG Henderson Institute returns to Amtower Off Center to discuss his latest book. "Like: The Button That Changed the World".
Topics include:
- The evolution of the Like button
- What the creation and adoption of the button reveals about technical innovation
- Why the button is addictive
- The rise of the "Like" economy
- How Like transformed advertising and marketing
- Like-facilitated influencer marketing
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