Limitless AI Startup Acquired by Meta, Hardware Sales End
Update: 2025-12-05
Description
Limitless, the AI startup known for its wearable pendant, has been acquired by Meta. The company will no longer sell hardware, but will support existing customers for a year. Current users will transition to the Unlimited Plan, but some features will be phased out. Limitless, founded by Brett Bejcek and Dan Siroker, had pivoted to AI devices, launching a pendant last year. The acquisition aligns with Metas vision for AI-enabled wearables, likely contributing to existing products like Ray-Ban Meta smart glasses. The company cited increasing competition from larger players as a reason for the acquisition.
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