Linda Tong, Webflow CEO, on the new web, AI-powered ops, and how they run Webflow
Update: 2025-07-08
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In this episode of Between Two COOs, I’m joined by Linda Tong, the CEO of Webflow. You probably know Webflow as one of the most popular visual development platforms on the internet, powering over 300,000 websites. What you may not know is that Webflow is going all-in on AI – not just in product, but across operations, marketing, and internal tooling.
Linda and I get into the hard questions:
• What happens to websites when bots, not humans, are the primary visitor?
• What’s the real impact of agentic AI on company structure?
• How do you lead a team when timelines are collapsing and the tech changes weekly?
We also talk about why AI hasn’t just boosted productivity at Webflow — it’s let them build entirely new capabilities that weren’t possible before. Plus: how she thinks about scaling innovation inside a growing org, how her product background shapes how she leads, and a behind-the-scenes story of navigating the SVB bank run from the COO seat.
This one goes deep — from tooling to team culture to what’s next for the internet.
In this episode of Between Two COOs, I’m joined by Linda Tong, the CEO of Webflow. You probably know Webflow as one of the most popular visual development platforms on the internet, powering over 300,000 websites. What you may not know is that Webflow is going all-in on AI – not just in product, but across operations, marketing, and internal tooling.
Linda and I get into the hard questions:
• What happens to websites when bots, not humans, are the primary visitor?
• What’s the real impact of agentic AI on company structure?
• How do you lead a team when timelines are collapsing and the tech changes weekly?
We also talk about why AI hasn’t just boosted productivity at Webflow — it’s let them build entirely new capabilities that weren’t possible before. Plus: how she thinks about scaling innovation inside a growing org, how her product background shapes how she leads, and a behind-the-scenes story of navigating the SVB bank run from the COO seat.
This one goes deep — from tooling to team culture to what’s next for the internet.
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