Show Notes: Episode Summary

Episode Title: What Do You Wish You'd Known When You First Started Advertising on LinkedIn?

In this episode of The LinkedIn Ads Show, host AJ Wilcox invites experienced LinkedIn advertisers to share the insights and tips they wish they had known when they first started. The discussion is packed with advanced advice suitable for both newcomers and seasoned professionals in the LinkedIn Ads space.

Key Discussion Points:

1. Constant Testing:

   • Dan Bebb emphasizes the importance of continuous testing and evolving campaigns to keep up with the fast-paced digital marketing landscape.

2. LinkedIn's Unique Algorithms:

   • Nicholas Branda highlights how LinkedIn operates like a machine, advising on the careful interpretation of audience targeting and the valuable insights from demographic reports.

3. B2B Sales Cycles:

   • Anthony Blatner discusses the long sales cycles in B2B marketing, stressing the importance of patience and long-term strategy.

4. Creative and Messaging:

   • Mario Maier advises doubling the time spent on creatives and copy, leveraging CRM sync, and focusing on retargeting for better campaign results.

5. Ad Format Experimentation:

   • Ava Yakub underscores the necessity of testing different ad formats and dimensions to find the most effective combinations.

6. Higher CPL Justification:

   • Tanner Stolte explains that higher cost-per-lead (CPL) can be justified by the quality and ROI of LinkedIn leads compared to other platforms.

7. Bidding Strategies:

   • Jacob Juan Carlos Lundy shares insights on proper bidding strategies to avoid overspending.

8. Testing New Ad Formats:

   • Rob Drummond encourages advertisers to test new formats, integrate with organic strategies, and maintain a stoic mindset when offers fail.

9. Avoiding LinkedIn Audience Network:

   • Muhammad Ali Shahzad and Marco Savo discuss the pitfalls of using the LinkedIn Audience Network and automated bidding suggestions.

10. Strategic Planning and Customer Journey:

    • Clare Williams focuses on the importance of strategic planning, behavioral psychology, and understanding the entire customer journey.

11. Time Zone Awareness:

    • Sarah Miller reminds advertisers to consider LinkedIn's UTC operation when planning budgets and campaign schedules.

12. Manual Bidding Control:

    • Jamie Taylor and Mathias Skove Onsby emphasize the value of manual bidding and the importance of frequency in ad exposure.

AJ Wilcox’s Reflections: AJ shares his own learnings, such as the importance of data analysis skills in Excel and the value of community learning through shared test results.

Call to Action: Listeners are encouraged to join the LinkedIn Ads Fanatics community for rapid learning and access to comprehensive LinkedIn Ads courses.

Review and Connect: New listeners are invited to subscribe, and loyal listeners are encouraged to leave reviews on Apple Podcasts. AJ is open to questions and suggestions via email and LinkedIn.

          This episode provides deep insights from LinkedIn advertising experts and enhance your campaign strategies with advanced tips and real-world experiences.