LinkedIn Director of Product Marketing, Andrew Kaplan on Go-To-Market Strategy
Update: 2024-11-06
Description
Questions covered in this episode:
0:24 Opening Question: Journey into and through product marketing
2:24 How do you think about go-to-market strategy and how do you feel about audience segmentation, especially when dealing with a broad user base, like you have at LinkedIn?
6:37 How do you think about executing the go-to-market strategy?
11:45 How do you foresee and solve the complex go-to-market challenges?
19:25 Any advice for what product marketers should be thinking about or doing now to prepare for the changes coming from AI?
Want more insights from Andrew? Check out her Sharebird Profile.
Looking to connect? You can find Andrew here on LinkedIn.
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