Welcome to Episode of I’m The Gaffer

Gavin Coyle discusses LinkedIn mastery & AI in content creation with Al Kushner, founder of LinkedVantage®, an award-winning author, and the individual who transformed insurance sales into a LinkedIn empire.

If you’re a construction owner wondering “Is LinkedIn worth my time?” or “How do I use AI without sounding fake?” – this episode is your blueprint.

We cover:

– Why LinkedIn is the #1 platform for B2B (and Facebook/TikTok aren’t)

– The goldmine most contractors ignore (it’s not posting selfies)

– How to optimise your profile so clients find YOU

– AI as a tool (not a replacement) – multiple tools = better results

– Balancing AI efficiency with real authenticity (the audience can spot fake)

– Quality connections > vanity numbers

– Newsletters, recommendations, groups – the features that actually work

– Al’s free LinkedIn audit worksheet (link below)

Sponsored by Hustro.com – the simplest construction management software on the planet.

Episode Highlights

00:00 Intro + Hustro sponsor

00:26 Al’s journey – insurance → LinkedIn since 2006

01:15 Why LinkedIn beats every other platform for B2B

05:34 Free vs Premium vs Sales Navigator – what you actually need

08:25 Quality over quantity connections

11:19 The QR code feature nobody uses (better than business cards)

17:43 Hustro.com mid-roll ad

22:33 Groups – the hidden goldmine for networking

25:28 Commercial profiles & photos that win trust

30:13 AI tools Al uses (Perplexity, Copy.ai, Jasper + more)

36:31 Create your own “AI board of advisors.”

39:20 Why sole reliance on AI kills authenticity

46:23 Al’s book “The AI LinkedIn Advantage”

48:15 How to contact Al + free profile audit worksheet

FREE GIFT FROM AL

Optimise your LinkedIn profile today a completely free worksheet

→ https://linkvantage.com/audit

CONNECT WITH AL

LinkedIn → Search “Al Kushner.”

Website → https://linkvantage.com

Book → “The AI LinkedIn Advantage” (Amazon/ebook/audio)

Podcast → The AI Authority Edge

SPONSOR

Hustro.com – 75 % less time on inspections & reports

Start free → https://hustro.com/gavin

I'm The Gaffer, hosted by industry expert Gavin Coyle, is the essential podcast for construction people, offering insider insights, expert interviews, and actionable strategies to blueprint unprecedented success in the dynamic world of construction. Whether you are still ‘on the tools’, just getting started, a seasoned site manager focused on large-scale project management, or a fast-growth building industry entrepreneur/developer, this podcast is for you.

Gavin's guests, ranging from influential thought leaders to boots-on-the-ground practitioners, share their stories, successes, and failures, and offer invaluable lessons and tips, allowing you to have a 360-degree view of the construction landscape. This podcast is a must-have shared learning space for any person looking to achieve success in the building industry.

As a construction person, this podcast is your go-to source for navigating the complexities of the construction industry, where success is not just built; it's crafted with precision, passion, and the right knowledge.

I’m The Gaffer, available on

Apple https://bit.ly/ImTheGaffer

Spotify https://bit.ly/ImTheGafferSpotify

YouTube https://www.youtube.com/@imthegafferpodcast

Website https://www.imthegaffer.com/

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