Still unsure how to build your personal brand on LinkedIn — especially in the AI era?

In this episode of Connecting the Dots, we dive into thought leadership on LinkedIn. Our guests explore personal branding, the role of AI, and how internal creator programmes can drive serious commercial impact.

🎙️ David Blinov, CEO at Precis Finland and founder of The F Company

🎙️ Göran Hellman, Head of Nordics at LinkedIn Marketing Solutions

🎙️ Stefania Casciari Carter, CMO at Precis

Takeaways

• Building a personal brand still works — and it drives measurable revenue
• AI can support content creation, but authenticity is the differentiator
• Internal creator programmes outperform when tied to clear incentives
• Video is the top-performing format for B2B engagement on LinkedIn
• CEOs and executives are increasingly expected to show up online.

Chapters

00:00 Introduction to the Podcast and Guests

00:32 Building a Personal Brand on LinkedIn

03:42 The Role of AI in Content Creation

06:34 Authenticity and Vulnerability in Personal Branding

09:18 The Impact of Video Content on Engagement

12:11 Navigating the Challenges of Content Creation

15:12 The Importance of Personal Experience in Branding

18:05 Business Impact of Personal Branding on LinkedIn

23:12 Building Thought Leadership Programs

26:15 Engagement and Motivation in Programs

29:22 Internal vs. External Creator Programs

31:32 Measuring Success in Thought Leadership

33:55 Getting CEOs Involved on LinkedIn

38:04 B2B vs. B2C on LinkedIn

41:32 Quickfire Tips for Content Creation

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