Lior Lewensztain, Founder of That's It, making healthy taste great and creating the go to fruit bar!
Description
Lior took his medicine background and set out to solve the problem of people loving fruit but not being able to consume it conveniently! There are various protein bars, the format is enjoyed, but why can't we have other necessities like this? That question lead to the incredible brand today that is still only a couple of ingredients with a sophisticated process to make fruit bars!
That's It is an important company in the current snack/food space as it provides a healthy yet fun and tasty alternative which truly strives to retain as much of the original fruit nutrients as it can while having an enjoyable format. This is a major part of the reason Lior founded the company and is a huge motivator for him and the team today!
Lior shares how his interest in entrepreneurship and this space began, the founding story, and how the first bars were made. He also talks about the company's current focus, what it has taken to scale to countless retailers around, and what is in store next!
United States
