Live from PPS? Why Prompt's Move Signals the Future of PT Media
Update: 2025-11-13
Description
This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove your EMR needs a rebuild.
Plus, why AI is already reshaping SEO and why PTs need to lean into being experts — not just practitioners.
Takeaways:
- Why emotion beats credentials in PT marketing (and how to use both)
- What Kelly Clarkson’s fuzzy slipper segment teaches us about frictionless UX
- How to become "the lift chair guy" and why it matters
- Why most EMRs are still built like it’s 2014
- “Slippery” > Smart — The new bar for your PT clinic’s customer experience
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