DiscoverPT Pintcast - Physical TherapyWhat’s a PT Worth? Value, Cost, and Why Most Get It Wrong
What’s a PT Worth? Value, Cost, and Why Most Get It Wrong

What’s a PT Worth? Value, Cost, and Why Most Get It Wrong

Update: 2025-11-19
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Today’s episode digs into a huge question for PTs and healthcare entrepreneurs: What’s your value compared to the alternatives? Whether it’s AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave Kittle for an honest, funny, and practical conversation about branding, pricing, value, and launching your business without overthinking.


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What’s a PT Worth? Value, Cost, and Why Most Get It Wrong

What’s a PT Worth? Value, Cost, and Why Most Get It Wrong

Jimmy McKay, PT, DPT