DiscoverWe Live It | LiveAg's Livestock Marketing PodcastLivestock Marketing Series: Managing Risk & Building Profitable Strategies with Blue Reef Agri-Marketing
Livestock Marketing Series: Managing Risk & Building Profitable Strategies with Blue Reef Agri-Marketing

Livestock Marketing Series: Managing Risk & Building Profitable Strategies with Blue Reef Agri-Marketing

Update: 2025-07-10
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Tune into our Livestock Marketing Series! In this first episode, hosts Casey Mabry and Ty deCordova sit down to discuss proven strategies for managing risk and maximizing profitability in cattle marketing. Casey shares his expertise on building effective teams, leading young hires in the livestock industry, and working directly with ranchers to navigate critical marketing decisions. Learn about Livestock Risk Protection (LRP) programs and other risk management tools that can help protect your operation's bottom line.

This episode covers:

  • Building and managing successful livestock marketing teams
  • Leading and mentoring young professionals in agriculture
  • Customer relationship strategies for cattle marketing
  • Livestock Risk Protection (LRP) and risk management tools
  • Decision-making frameworks for profitable ranching

This is Part 1 of our 3-part livestock marketing series designed to help ranchers make more informed marketing decisions. Coming up: video auction marketing strategies and working with LiveAg representatives to optimize your cattle sales.

Resources mentioned:

  • Blue Reef Agri-Marketing: https://bluereef.ag/
  • LiveAg: https://live-ag.com/

Have questions or topics you'd like us to cover? Submit them here: https://heyor.ca/sq3C0d - we're planning a Q&A episode this summer!

Stay tuned for Part 2 where we'll dive deep into video auction marketing methods and how they compare to traditional sale barn approaches.

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Livestock Marketing Series: Managing Risk & Building Profitable Strategies with Blue Reef Agri-Marketing

Livestock Marketing Series: Managing Risk & Building Profitable Strategies with Blue Reef Agri-Marketing

LiveAg & Blue Reef Agri-Marketing