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Brian Walker is the President and CEO of Shop Marketing Pros.

Today, Chris and Brian help you understand what local service ads are and why you should use them at your shop. Brian explains how they have been successfully utilized in other industries, but now many shop owners are finding success in using them. Chris says the results his shop has seen since implementing LSAs are really impressive, noting the cost-effectiveness and the high-quality leads generated.

00:00 Local vs. Search Ads Explained

04:39 Google Guarantee Ads Explained

09:26 AI-Driven Auto Repair Advertising

12:17 Organic Search Pushed Below Ads

14:19 "Understanding Google's Unpredictable Algorithms"

19:43 Launching LSA for Better Results

23:01 Rising Demand for Ad Space

26:39 "Social Media's Impact on Business"

27:26 Gas Monkey Garage Perception

30:30 Early Registration Benefits

34:24 Autofix Podcast Episode Recap