Welcome to part two of my five-part Local Ad Advantage series for local business owners who want Facebook and Instagram ads that actually convert to new clients.

Today’s video is all about ad copy – the words in your ad that do the selling.

Most local businesses drop a basic two-line caption under their ad and hope the video or graphic “does the work.” That approach leads to impressions, a few random clicks, and no real clients. This video walks through what your copy needs to do so your ads can turn attention into booked appointments and paying customers.

In this video I break down:

• Why clarity in your offer and message matters more than sounding fancy
• The role of your hook (those first 1–2 lines) in stopping the scroll
• How your body copy builds desire, trust, and urgency
• The importance of a clear, explicit call to action and next step
• A simple location tweak that instantly makes your ads feel more relevant to locals

I also share how I support Hometown ADvantage members with ad copy inside the program using:

• Step-by-step lessons and fill-in-the-blank frameworks
• Real winning copy examples from my clients
• A custom GPT trained on my ad frameworks
• Unlimited ad reviews, including line-by-line feedback on your copy

Hometown ADvantage is my signature program for local business owners who want profitable Meta ads running within 90 days, plus four months of live support, weekly calls, Slack access, and unlimited ad and data reviews.

🔗 Learn more about Hometown ADvantage and join here:
www.nicoleeldridgemedia.com/hometown

For more content and behind-the-scenes client stories, find me on Instagram @nicoleeldridge_ads or email support@nicoleeldridgemedia.com