In this interview, Jane Bertch, the Founder of La Cuisine Paris, shares the story of the lockdown in a company that works on the intersection of the restaurant, tourism, and events industries, that have been affected the most. As soon as the news started spreading in January the flow of clients decreased. Jane and her team of eight chefs applied ‘strategic procrastination’ instead of immediately reacting, they took a pause to reflect and see how the things would be developing. The part of the business model around building the community became very important. The team kept on sharing recipes and anything that could do to keep clients engaged and positive in challenging times. To keep business going, Jane and her chefs recorded virtual classes that her clients could purchase to enjoy the french experience at home. She also made an agreement with a partner company to develop bespoke baking packages that could be shipped to any home.

#LockdownEconomy #SustainableDevelopementGoals #AlterContacts #SDGaction35868

About the Guest

Jane is the Founder of La Cuisine Paris, a native Chicagoan having lived in Europe for more than 20 years.

La Cuisine Paris is a French cooking school that offers a variety of cooking classes in English—from croissant and macarons to cheese workshops, market runs and more. La Cuisine’s small, but dedicated international team all work with a common value: the desire to share their "savoir-faire" and passion with food-loving Francophiles. The small, hands-on classes are given in a deliberately homey atmosphere so that students can replicate the dishes they learn at home. You can join La Cuisine Paris in the centre of Paris overlooking the Seine, or now, online.

Website: www.lacuisineparis.com

Instagram: https://www.instagram.com/lacuisineparis/

About the Host

Julia Skupchenko is a co-founder of Think Tank for Sustainable Development, AlterContacts.org, a co-founder and lead mentor of the global online community of entrepreneurs, BusinessGreenHouse.org. She is a published writer for a leading international online magazine for small business with millions of readers, Entrepreneur.com. She is also a business mentor on the Artificial Intelligence program at Rockstart Startup Accelerator (Amsterdam) and at the Higher School of Economics (Moscow). In her personal practice as a Business Developer and Advisor, Julia has consulted 100+ entrepreneurs, experts, small and medium businesses across the globe. She is nominated for Entrepreneur Award 2020.

https://julia.altercontacts.org

https://www.linkedin.com/in/juliaskupchenko/