Logistics Companies: Aim for $27 Sales per Marketing Dollar
Update: 2025-11-19
Description
Logistics companies should strive for a Logistics Growth Efficiency Ratio (LGER) of nearly $27 in potential sales per marketing dollar, according to a new report by LeadCoverage. The median LGER is $26.68, calculated by dividing total pipeline by go-to-market spending. The index, inspired by the software industry, helps companies understand if their marketing investments lead to new business opportunities. The report advises executives to use the median LGER as a baseline to surpass, with a wide range of performance seen among companies.
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