Losing Top Clients and Refocusing? Behind the Scenes of A Pivot in Business

In this behind-the-scenes episode of The Business of Apparel, Rachel is pulling back the curtain on a major transition at Unmarked Street. After losing two of our top-paying clients, months earlier than expected, we’re doubling down on what lights us up: building our annual membership community. Rachel walks you through the mindset shift, the tough team conversations, and the intentional reallocation of resources as we align our entire company around serving startup and plateaued apparel brands through our advisory membership.

You'll hear the raw truth about navigating financial uncertainty, why we believe in coaching even in a down economy, and how we’re strategically planning around best-case, worst-case, and realistic cashflow scenarios. If you’ve ever had to pivot hard in your business or felt the emotional weight of leadership, this episode offers both transparency and real-time advice to help you weather those moments.

Join The Board here: https://www.thebusinessofapparel.com/the-board

In this episode, you’ll hear:

- Behind-the-scenes look at a major business transition

- The emotional and financial impact of losing two top-paying clients

- Worst-case scenario financial planning

- Reassessing subscriptions, expenses, and marketing strategies

- How to stay committed to your mission while adjusting your operations

- Practical steps to analyze cash flow, set new sales targets, and maintain profitability

Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!

We can’t wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.