Lost Trying to Find Your Ideal Audience? Here's Where to Find Them When It's Not So Obvious (and Where You Might Be Overlooking)
Description
On this week's Ask The Brand Therapist Personal Brandin Talk Show:
Question:
Why is it SO hard to find your ideal audience? Where and how do I find them when it's not so easy to obvious to search for them?
(Especially on LinkedIn when they don't exactly have what they do in their headlines?)
Answer:
Don't worry about labels, use these two strategies and places to find them, know them, and start conversations with them.
FEATURED LISTENER:
This week's audience question is from Mike Fesko, PMP, who’s ready to start building a personal brand around mentoring aspiring and new PMP professionals.
LINKS
VOICE OF CUSTOMER MINING - the process of discovering the wants and needs of customers as described in the customer's own words.
TOOLS/PLACES TO USE:
https://answerthepublic.com/.com
Quora
Reddit
Google News
Google Trends
Amazon Reviews
Podcasts
YouTube
Calls/Zoom Call
Coffee Chat
Client Interviews
Online Reviews
Industry Blogs/Publications/Social Profiles/Associations/Groups/Conferences
LinkedIn
LinkedIn Hashtags
LinkedIn Posts/Article
LinkedIn Ideal Clients Posts
LinkedIn Industry Experts/Thought Leader Posts
GET FEATURED
Ask The Brand Therapist: The Personal Branding Talk Show
Have a personal branding roadblock? Submit your question to be featured on an upcoming episode.
Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.
Own Your Lane™ - Personal Branding & Marketing For Experts
The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.
Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.
Learn more at MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn
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