In this episode of The Philip Wride Show, we have the pleasure of diving into the world of marketing and business growth with the insightful Laura Burton. We explore Laura's journey from a corporate HR career to becoming a powerful force in the marketing landscape, building successful businesses and teaching others the art of strategic marketing.

Discover how Laura utilises LinkedIn to grow her business, the unique branding story behind "the brutal blonde", and her effective approach to low ticket offers. Laura shares valuable insights on understanding your buyers, creating compelling offers, and leveraging AI for crafting ideal customer profiles. Whether you're starting out or looking to elevate your business, Laura provides actionable tips and mindset tools to guide you on the path to success.

Tune in to learn about building audiences, the importance of authenticity, and finding the right support when transitioning from a corporate role to entrepreneurship. Let's unlock the secrets to marketing mastery and business growth with Laura Burton on The Philip Wride Show.

Timestamps

00:00 "Journey from HR to Entrepreneurship"

04:39 Effective Low Ticket Strategy Tips

06:43 High-Ticket Conversion Strategy Success

09:57 "Strategies for Small Audience Engagement"

15:53 "Engage Audience via Live Streams"

17:48 Weekly Support for Mindset Growth

21:14 Overcoming Negativity Bias

25:16 "Overcoming Sales and Life Overwhelm"

29:53 Streamlining Business with New Systems

30:56 Evolving Tech Stack for Growth

34:37 "Effective Marketing Beyond Followers"

37:49 Focus on Delivering Results

About Laura Burton

Laura Burton is a dynamic entrepreneur and seasoned HR professional with over 15 years of experience navigating the complexities of both industries. Her career is marked by a unique amalgamation of her HR expertise and a hands-on approach to building diverse businesses. Laura ventured into entrepreneurship with a fitness business, transitioned into skincare, and ultimately realized her passion for marketing. Her journey is a testament to the value of experiential learning, as she honed her marketing skills through real-world successes and missteps.

Branding herself as the "Brutal Blonde," a moniker coined at a marketing conference, Laura embraces an honest and straightforward approach. This branding reflects her belief that success in business requires candid feedback and a willingness to confront hard truths. Laura's authenticity and nurturing spirit underpin her teaching methodology, which is designed to empower others to navigate the challenges of marketing and entrepreneurship. Her brand thrives on the notion that, while business itself is often brutal, it is through transparency and resilience that entrepreneurs can truly excel.

Connect with Laura on LinkedIn at https://www.linkedin.com/in/laurahburton

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