Imagine a world where customers control their digital experiences, shaping the way they interact with brands and businesses. Does it seem like a far-off future? Not according to Toby Rush, CEO and co-founder of Redeem, a Web3 onboarding toolkit. In our conversation, Toby gives us a comprehensive look at customer-owned experiences in Web3 and the transformative power of digital asset ownership.

We also explore how Web3 allows for personalisation and data sovereignty. Toby and I delve into the potential benefits and challenges marketers face in this rapidly evolving digital landscape. From discussing how brands like Nike and Meta are leveraging Web3 technologies to create unique customer experiences, to contemplating the friction points in adopting a new mental model, this episode is packed with insightful discussions.

As we wrap up, we address the potential of Web3 in redefining brand co-creation with communities and the future of customer-brand interactions. We contemplate the exciting idea of multiple brands collaborating to create a simultaneous, genitive experience for customers. Strap in for an enlightening journey as we traverse the realms of Web3, digital asset ownership, and the new wave of customer-brand experiences.

Listen to the whole series here

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