Ludacris reframes JiF peanut butter for the non-mom target with "That Jifing Good.”

Update: 2022-07-22

Description

After decades of “Choosy Moms Choose JiF,” how could a brand your mom served you as a kid now be the brand you choose for yourself? Publicis, New York shares the strategy story behind "That Jifing Good."

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Ludacris reframes JiF peanut butter for the non-mom target with "That Jifing Good.”

#box-pro-ellipsis-173227330343466{-webkit-line-clamp:2;}Ludacris reframes JiF peanut butter for the non-mom target with "That Jifing Good.”

Ludacris reframes JiF peanut butter for the non-mom target with "That Jifing Good.”

Fergus

Ludacris reframes JiF peanut butter for the non-mom target with "That Jifing Good.”