Luxury Brands Are Losing Their Luster & No Online Dating for Olympians?
Digest
This episode of the Morning Brew Daily podcast covers a range of topics, including business battles, luxury goods sales, and a surprising discovery about cocaine in sharks. The podcast begins by discussing the early days of Morning Brew and how the referral program helped boost its growth. They also highlight Beehive, a platform that allows businesses to create their own referral programs. The podcast then delves into LVMH's recent sales performance, highlighting a slowdown in luxury goods sales, particularly in Asia. The decline in champagne sales is attributed to the current global situation and people's reduced inclination to celebrate. The podcast also discusses Grindr's decision to block users from changing their location settings to target athletes in the Olympic village, citing privacy concerns after previous incidents of athletes being outed. The podcast then discusses the global IT outage caused by a botched CrowdStrike update, which cost companies an estimated $5.4 billion. CrowdStrike's attempt to appease users with Uber Eats gift cards backfired, highlighting the importance of effective crisis communication. The podcast concludes with Neil presenting three statistics: the Earth's warmest day on record, a mass exodus from Cuba, and the discovery of cocaine in sharks off the coast of Rio de Janeiro. The podcast also highlights Wistea.com/Live, an all-in-one webinar platform that simplifies the process of creating, hosting, marketing, and analyzing webinars. The podcast also discusses the discovery of "dark oxygen," a form of oxygen produced by electrically charged minerals on the ocean floor, challenging the traditional understanding of oxygen production. This discovery has implications for the origins of sea life and the deep sea mining industry. Finally, Toby shares a statistic about Apple TV+ spending, highlighting the company's massive investment in original content despite relatively low viewership.
Outlines
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Business Battles, Champagne Problems, and Cocaine Sharks
This episode of the Morning Brew Daily podcast covers a range of topics, including business battles, luxury goods sales, and a surprising discovery about cocaine in sharks.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Morning Brew's Growth and Beehive's Referral Program
Neil and Toby discuss the early days of Morning Brew and how the referral program helped boost its growth. They also highlight Beehive, a platform that allows businesses to create their own referral programs.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
LVMH's Slowdown and Champagne Sales
The podcast delves into LVMH's recent sales performance, highlighting a slowdown in luxury goods sales, particularly in Asia. The decline in champagne sales is attributed to the current global situation and people's reduced inclination to celebrate.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Technology's Impact: Grindr, CrowdStrike, and Wistea
The podcast discusses Grindr's decision to block users from changing their location settings to target athletes in the Olympic village, citing privacy concerns after previous incidents of athletes being outed. The podcast then discusses the global IT outage caused by a botched CrowdStrike update, which cost companies an estimated $5.4 billion. CrowdStrike's attempt to appease users with Uber Eats gift cards backfired, highlighting the importance of effective crisis communication. The podcast also highlights Wistea.com/Live, an all-in-one webinar platform that simplifies the process of creating, hosting, marketing, and analyzing webinars.
Keywords
LVMH
LVMH (Moët Hennessy - Louis Vuitton) is the world's largest luxury goods conglomerate, owning brands like Louis Vuitton, Dior, and Dom Pérignon.
Beehive
Beehive is a platform that allows businesses to create and manage their own referral programs, helping them grow their customer base through word-of-mouth marketing.
CrowdStrike
CrowdStrike is a cybersecurity firm that provides endpoint protection and threat intelligence services. It recently experienced a global IT outage due to a botched update, causing significant disruption and financial losses.
Grindr
Grindr is a location-based social networking app for gay, bisexual, and transgender men. It recently blocked users from changing their location settings to target athletes in the Olympic village, citing privacy concerns.
Dark Oxygen
Dark oxygen is a newly discovered form of oxygen produced by electrically charged minerals on the ocean floor, challenging the traditional understanding of oxygen production through photosynthesis.
Polymetallic Nodules
Polymetallic nodules are rock formations found on the ocean floor that contain valuable metals like lithium, cobalt, and copper. They are a potential source of these metals for the growing demand in electric vehicle batteries and other green technologies.
Wistea
Wistea is an all-in-one webinar platform that simplifies the process of creating, hosting, marketing, and analyzing webinars.
Q&A
What are some of the key factors contributing to the slowdown in luxury goods sales, particularly for LVMH?
The slowdown in luxury goods sales is attributed to factors like the global economic situation, reduced consumer spending, and a shift in consumer preferences towards experiences over material goods.
How did the referral program contribute to Morning Brew's growth in its early days?
The referral program incentivized existing subscribers to recommend Morning Brew to their friends and colleagues, leading to a significant increase in subscriber growth and brand awareness.
What are the potential implications of the discovery of "dark oxygen" for the deep sea mining industry?
The discovery of dark oxygen raises concerns about the potential impact of deep sea mining on marine ecosystems, as the removal of polymetallic nodules could disrupt oxygen production and create dead zones.
Why did Grindr block users from changing their location settings to target athletes in the Olympic village?
Grindr implemented this measure to protect the privacy of athletes, particularly those from countries where homosexuality is criminalized, after previous incidents of athletes being outed.
What lessons can be learned from CrowdStrike's crisis communication strategy following the IT outage?
The incident highlights the importance of effective crisis communication, including a sincere apology, transparency about the cause of the issue, and proactive steps to prevent future occurrences.
Show Notes
Episode 373: Neal and Toby chat about LVMH’s struggling sales, signaling a turbulent time for luxury brands. Then, Grindr users apparently are blocked from finding any matches within Olympic Village. Next, CrowdStrike offers a $10 apology gift card for the mass IT outage that cost its partners millions of dollars. Plus, Neal’s favorite numbers from the hottest day on Earth, Cuba, and coked out sharks. Also, Toby looks at Apple’s overspending on its content. Lastly, oxygen found at the bottom of the ocean. Is this Atlantis!?
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00:00 - Intro
03:00 - LVMH struggle
08:00 - Olympic Dating
10:40 - CrowdStrike gift cards
17:30 - Neal’s Numbers
23:30 - Toby’s Tally
26:00 - Dark Oxygen
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