MAKING FILMS THAT SELL: EKANT BABANI ON BUILDING A PROFITABLE BUSINESS IN THE AGE OF AI AND OTT
Description
What does it take to build a film career in an industry where the rules change every month?
In this episode of the Exitfund Podcast, Ekant Babani—founder of Alligator Media and the Indian Film School—walks us through his journey from college intern to media entrepreneur, embracing everything from old-school film reels to the latest AI tools.
Ekant shares why he believes the real magic of filmmaking isn’t about expensive cameras or viral trends—but about finding your voice, trusting your gut, and never losing your human connection.
We discuss:
Why technology is a double-edged sword for today’s filmmakers—and what’s still irreplaceable
How to pitch creative ideas to brands (even when clients don’t know what they want)
The art (and pain) of team building in creative industries
The untold story behind India’s new generation of creators from small towns
Why his new film school focuses on practical learning, mentorship, and breaking the CV barrier
What AI really means for jobs in the media—and where humans still win
How to survive (and thrive) when there’s no formula for success
Whether you’re a young creator, a brand builder, or just curious about the future of storytelling, Ekant’s story will leave you inspired—and ready to create.
United States
