MBA2475 5 Biggest Mistakes When Selling on a Webinar in 2024
Digest
This episode of the 100RBA show focuses on the five biggest mistakes to avoid when selling on webinars in 2024. The host, Omar Zenhome, emphasizes that the goal of a webinar is not to sell but to help the audience make a decision about whether or not to work with you or buy your product. He highlights the importance of transparency, being prepared, making the webinar interactive, demoing instead of selling, and following up with attendees. Zenhome emphasizes that building trust is crucial for successful sales, and that failing to be transparent about the sales aspect of the webinar can break trust. He also stresses the importance of preparation, including rehearsing the presentation and ensuring a professional appearance. Zenhome encourages the use of interactive elements like questions to gather information about the audience's needs and tailor the presentation accordingly. He advises against simply pitching the product and instead recommends demoing it, allowing the audience to experience its benefits firsthand. Finally, he emphasizes the importance of following up with attendees, both those who attended live and those who watched the replay, to provide additional information, address questions, and remind them of the offer. Zenhome concludes by sharing his experience of running over 500 webinars and how it has helped him become a better communicator.
Outlines
Introduction
This Chapter introduces the 100RBA show and its host, Omar Zenhome. The episode's topic is the five biggest mistakes to avoid when selling on webinars in 2024.
The Purpose of Webinars
This Chapter emphasizes that the primary goal of a webinar is not to sell but to help the audience make a decision about whether or not to work with you or buy your product. It highlights the importance of building trust and avoiding tactics that might force a purchase.
Five Biggest Mistakes to Avoid
This Chapter outlines the five biggest mistakes to avoid when selling on webinars: not being transparent, not being prepared, not making the webinar interactive, selling instead of demoing, and not following up.
Following Up
This Chapter emphasizes the importance of following up with webinar attendees, both those who attended live and those who watched the replay, to provide additional information, address questions, and remind them of the offer.
Keywords
Webinar
A webinar is an online seminar or presentation, typically conducted via video conferencing, where a speaker or group of speakers present information to an audience. Webinars are often used for educational purposes, product demonstrations, or marketing and sales presentations. They can be live or pre-recorded and offer a way to reach a large audience remotely.
Transparency
Transparency in business refers to the practice of being open and honest with customers, employees, and other stakeholders about the company's operations, decisions, and financial performance. It involves providing clear and accurate information, being accountable for actions, and fostering trust and confidence.
Interactive Webinar
An interactive webinar is a webinar that encourages audience participation and engagement. This can be achieved through various methods, such as polls, Q&A sessions, live chat, and interactive exercises. Interactive webinars are more engaging and effective than passive webinars, as they allow the audience to actively participate in the learning process and feel more connected to the speaker.
Demoing
Demoing refers to the process of demonstrating a product or service to a potential customer. It involves showcasing the features, benefits, and functionality of the product or service in a way that is engaging and informative. A good demo should highlight the key selling points of the product or service and address any potential concerns or questions the customer may have.
Follow Up
Following up in sales and marketing refers to the process of staying in touch with potential customers after an initial interaction. This can involve sending emails, making phone calls, or connecting on social media. Effective follow-up helps to nurture relationships, address any questions or concerns, and ultimately increase the likelihood of a sale.
Q&A
What are the five biggest mistakes to avoid when selling on webinars?
The five biggest mistakes are: not being transparent, not being prepared, not making the webinar interactive, selling instead of demoing, and not following up.
Why is transparency important in webinars?
Transparency builds trust with the audience, which is crucial for successful sales. People are more likely to buy from someone they know, like, and trust.
How can I make my webinar more interactive?
You can make your webinar more interactive by asking questions, conducting polls, using live chat, and incorporating interactive exercises.
What is the difference between selling and demoing?
Selling is trying to convince someone to buy something, while demoing is showing them the product or service and allowing them to experience its benefits firsthand.
Why is following up with webinar attendees important?
Following up helps to nurture relationships, address any questions or concerns, and ultimately increase the likelihood of a sale. It also allows you to reach those who didn't attend live or didn't buy during the webinar.
Show Notes
Are you struggling to convert leads during your webinars, or perhaps feeling like your approach may be out of date? Now, well into 2024, the dynamics of digital sales are evolving, and it’s crucial to stay ahead of the curve. But how do you adapt and avoid common pitfalls that could hinder your success?
In this episode, Omar delves into the five biggest mistakes entrepreneurs make when selling on webinars in 2024. Drawing from 10 years of experience, including running over 500 webinars himself and growing a 7-figure webinar software company, Omar highlights critical errors that could sabotage your sales efforts.
Tune in to discover these key mistakes and learn how to steer clear of them. Whether you’re a webinar novice or a seasoned pro, understanding and avoiding these pitfalls can transform your webinar game and boost your sales in 2024. Hit play at the top of this page to learn from the webinar master himself.
The post MBA2475 5 Biggest Mistakes When Selling on a Webinar in 2024 appeared first on The $100 MBA.
Table of contents
United States
