On today's episode of the MC Daily News Brief, we dive into the vibrant opening of SETT 2025 in Montpellier, where an Andalusian-themed dinner set the stage for Europe's premier outdoor-hospitality trade fair. With over 18,000 professionals and 730 exhibitors, this year's focus is on the transformative power of AI in enhancing guest experiences and operational efficiency. We’ll also explore how the 46th edition of SETT is championing sustainability and regional collaboration, highlighting the industry's commitment to eco-friendly practices and innovative solutions. Finally, we delve into expert insights on balancing AI's digital efficiency with the crucial human touch in hospitality, as search behaviors evolve and AI tools become more sophisticated. Join us as we unpack these trends and innovations shaping the future of outdoor hospitality.