Kidswear therapy with Katie Kendrick & Linda McLean.

Katie catches up with Linda fresh from a vibrant week in London, where standout kidswear brand Happyology hosted a stylish event at Somerset House. The Spring/Summer 2025 collection was showcased in a café takeover blending fashion, flowers, and themed menus, creating a visually rich, press-friendly setting. With influencers, journalists, and bloggers in attendance, the event generated strong buzz and social content. Katie and Linda discuss how thoughtful presentation, storytelling, and PR elevate a brand’s visibility in a competitive market—and why Katie wishes she’d made the trip!

• Linda shares her experience attending the Happyology fashion event in London.


• The importance of PR and social media for brands in the fashion industry.


• The presence of influencers and press at the event, enhancing its reach.


• The benefits of networking and seeing friends at such events.

Kidswear Therapy is a Pirouette Media production.

Recorded & edited by Richard Kendrick

Music by Low Tide https://open.spotify.com/artist/3Iqd1isfhrqhgH51tX2aqe

Hosted by 

Katie Kendrick of https://pirouetteblog.com

Linda McLean of https://smudgetikka.com

Sponsored by https://pirouettedirectory.com