MPA vs Meta: Dispute Over PG-13 Rating for Instagram Teen Accounts
Update: 2025-11-05
Description
The Motion Picture Association (MPA) has sent a cease and desist letter to Meta, demanding they stop using the PG-thirteen rating to describe Instagram's new teen account settings. The MPA argues that Meta's AI-based content filtering cannot be guided by or aligned with their PG-thirteen rating, as Meta does not follow the MPA's human-generated rating process. Meta counters that their claims of being guided by PG-thirteen ratings are factually accurate, as their content moderation protocol was reviewed against publicly available PG-thirteen standards. The MPA fears that any dissatisfaction with Meta's automated classification will undermine public trust in their rating system.
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