MWR #32 - How to Build a System-Driven Service Business That Grows Without You with Adam Sand
Description
In this episode of Marketing Without Rules, host Lewis Vandervalk sits down with Adam Sand, roofing entrepreneur and founder of Roofing Business Partner to unpack what it really takes to build a service business that grows without depending on you.
Adam shares his journey from being an operator in a roofing company to founding the Roofing Business Partner, a consulting firm focused on helping roofing companies streamline operations and implement CRM systems. They dive into how he balances business and family life, why data-driven decisions matter and how to create SEO content that actually converts.
You’ll also hear about the future of business systems including AI, smart contracts, and Adam’s plan to consolidate roofing companies through a special purpose vehicle (SPV) to boost valuations and long-term equity.
If you're serious about systemizing and scaling your service business, this episode delivers the blueprint.
00:00 Introduction and Initial Thoughts
00:42 Welcome to Marketing Without Rules
01:07 Meet Adam Sand: Entrepreneur and Consultant
02:33 The Importance of Data and Parenting Insights
06:15 Balancing Business and Family Life
09:00 Work-Life Balance: Myth or Reality?
11:12 Rapid Fire Questions and Business Insights
17:31 Webinar Strategy and Execution
23:34 Setting Deadlines and Empowering Teams
23:53 The Evolution of SEO and AI's Impact
26:10 AI in Home Services: A Personal Experience
27:23 Interactive Tools and AI Integration
29:18 Future of AI and Home Services
38:45 Consolidation in the Roofing Market
46:44 Content Creation Strategies
50:13 Final Thoughts and Future Plans
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