MWR #36 - What We’d Do If We Started a Home Service Business Today with Chris Scoville
Description
In this episode of Marketing Without Rules, host Lewis Vandervalk welcomes Chris Scoville, founder and CEO of Improvifi, to break down what they’d do to launch a home service business from scratch.
Using a fictional brand called “Generator King”, Lewis and Chris brainstorm creative marketing strategies, branding tactics and referral-based growth plans that any local service business owner can use.
They discuss the importance of standing out in a saturated market, the power of partnerships and physical branding, and how to build a referral flywheel that attracts long-term customers.
From custom-wrapped porta-potties to co-branded trucks and authentic relationship-building, this episode delivers real-world advice with a creative twist, perfect for any trades-based entrepreneur looking to grow smarter and faster.
00:00 Introduction and Guest Welcome
00:35 Chris Scoville’s Background and Business Growth
02:59 Building a Team with Purpose
04:52 Scaling and Overcoming Challenges
08:26 Creating the “Generator King” Blueprint
28:02 Referral Strategies and Networking
31:13 Colorful Dumpsters and Porta-Potties
32:20 Branding and Partnerships in Dumpster Rentals
34:21 The Importance of Differentiation in Marketing
37:12 How to Build a Brand That Gets Noticed
49:11 Final Thoughts and Where to Find Us
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