What’s the Main Difference in Monetizing Large Show and a Niche Show? Large shows, that have a broad audience, monetize mainly with ads and sponsorships. Small shows, with 1,000 listeners per episode can monetize successfully selling their own services and products. 

Full episode transcripts are available at: improvepodcast.com/school

Research Key Findings:

The data clearly shows us that small podcasts can be monetized successfully. Earning $50,000 per year from a show is possible if you have 10,000 listeners, 5,000 listeners, or fewer.

Naturally, with hit shows above 20,000 listeners per episode the story, marketing and monetization, is much different than with smaller shows. Shows like this have a lot of flexibility and way more options when it comes to making money, although in most cases producing a show for a mass audience is much harder then producing a niche show.

But you don’t have to grow a huge audience. You can nurture a smaller community of highly engaged and devoted listeners and still be very successful.

It all comes down to the business model you want to have.

Let's explore those core differences. It starts with the core distinction that big shows follow the creator/publisher model, while small shows in most cases operate indie or marketing-focused type shows.

1. Big podcasts are successful as they appeal to popular beliefs or emotions
2. Awareness marketing campaigns work great on big shows
3. Small shows focus on presenting a small portfolio of high-ticket products and services
4. Small shows can be best monetized with their own services 
5. Big shows have more broad topics for their episodes while small podcasts can get more precise

If you need help getting your podcast off the ground quickly, even within 6 weeks, go to improvepodcast.com/pro

-

Setup used for recording:

(if you use the below affiliate links you will support the show with no additional cost to you)

* Microphone - Shure SM7B - amzn.to/3bikQXj

* Audio interface - Focusrite Scarlett 2i2 - amzn.to/3sR6gMg

* Preamp - Cloudlifter - amzn.to/3bfFreF

* Music - Soundstripe - improvepodcast.com/soundstripe

* Full Podcasting Gear Recommendations improvepodcast.com/gear

-

Need help with podcasting?

* Check what I can do for you at improvepodcast.com/pro