In this episode, Travis and his producer Eric dive into what to do when the people around you—friends, collaborators, or industry peers—start making public choices that feel off-brand, unethical, or just flat-out embarrassing. They talk through when to quietly distance yourself, when to speak up, and how to manage association risk in a space where stages, podcasts, and social feeds are all interconnected.​

On this episode we talk about:

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  How Travis thinks about friends or peers who start associating with questionable people (e.g., certain network marketing leaders) and why proximity can change how much he intervenes.​

  
  


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  The practical ways he “distances” himself: fewer recommendations, less collaboration, muting/unfollowing, and quietly stepping back from certain events or lineups.​

  
  


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  Why he almost never publicly “calls people out,” and how he uses a sleep-on-it rule to avoid drama-driven content that doesn’t match who he wants to be.​

  
  


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  The responsibility that comes with doing exposé-style or investigative content, and why putting your real name behind accusations matters.​

  
  


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  How event panels could be more interesting if hosts deliberately surface disagreement instead of running a string of safe mini–TED Talks.​

  
  

Top 3 Takeaways

1. 
   

   Your level of involvement should match your level of relationship: close friends may warrant a direct, private conversation; distant acquaintances usually just warrant distance.​

   
   


2. 
   

   Quietly stepping back—stop recommending, stop collaborating, mute or unfollow—is often more productive than jumping into public call-out culture.​

   
   


3. 
   

   If you’re going to publicly challenge someone’s character or business practices, you owe it to everyone involved to fact-check, seek multiple perspectives, and be willing to put your own name on the line.​

   
   

Notable Quotes

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  “It’s not up to me to decide whether someone should use their platform for something just because I wouldn’t—but I can decide how close I want to be to it.”​

  
  


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  “You can’t shake off that filth as quickly as you’d like to; who you share a stage with matters.”​

  
  


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  “Don’t completely write people off; if the relationship matters, at least try to understand their perspective before you walk away.”​

  
  

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