Make the Move: How Vivian Liu Is Driving Change in Automotive
Description
๐โจ In this episode of Iโm A Car Chick, Shasta Haddock sits down with Vivian LiuโCEO and founder of MAE (Making Auto Easy), startup powerhouse, and one of BC Businessโs Top 30 Under 30. Oh, and did we mention sheโs only 31 years old and has already accomplished what most people hope to do in a lifetime? ๐
Vivianโs journey is straight-up inspiring. At just 21, she dove headfirst into the auto industry after winning a GM marketing competitionโeventually managing 30+ dealerships and leading Cadillac brand marketing across British Columbia. Today, sheโs tackling one of the industryโs biggest pain points: the disconnect between how people want to buy cars and how dealerships are set up to sell.
Through her startup MAE, an AI-powered sales assistant, Vivian is building a smarter, faster, and more trustworthy car-buying experienceโespecially for women. ๐ก๐ช
But thatโs not all. Vivian also founded the Womenโs Auto Show in Vancouver (yes, her side projects are THAT big), creating a platform to empower women with knowledge and confidence around car ownership. Add in multiple startup pitch wins and national recognition, and itโs clear Vivian isnโt just making wavesโsheโs rewriting the playbook for women in automotive. ๐
๐ In this episode, we dig into:
โ How Vivian went from GM competition winner to tech CEO in a decade
โ Why MAE is changing the game for both customers and dealerships
โ Lessons sheโs learned scaling businesses and winning big on the startup stage
โ The power of creating inclusive spaces for women in auto
โ What it really takes to turn bold ideas into action ๐ฅ
If youโre ready for a dose of innovation, courage, and straight-up wow, sheโs only 31?! vibes, this oneโs for you.
vivian@makingautoeasy.com
https://www.linkedin.com/in/vivianlauraannliu/























