DiscoverI'm A Car ChickMake the Move: How Vivian Liu Is Driving Change in Automotive
Make the Move: How Vivian Liu Is Driving Change in Automotive

Make the Move: How Vivian Liu Is Driving Change in Automotive

Update: 2025-09-05
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๐Ÿš—โœจ In this episode of Iโ€™m A Car Chick, Shasta Haddock sits down with Vivian Liuโ€”CEO and founder of MAE (Making Auto Easy), startup powerhouse, and one of BC Businessโ€™s Top 30 Under 30. Oh, and did we mention sheโ€™s only 31 years old and has already accomplished what most people hope to do in a lifetime? ๐Ÿ‘

Vivianโ€™s journey is straight-up inspiring. At just 21, she dove headfirst into the auto industry after winning a GM marketing competitionโ€”eventually managing 30+ dealerships and leading Cadillac brand marketing across British Columbia. Today, sheโ€™s tackling one of the industryโ€™s biggest pain points: the disconnect between how people want to buy cars and how dealerships are set up to sell.
Through her startup MAE, an AI-powered sales assistant, Vivian is building a smarter, faster, and more trustworthy car-buying experienceโ€”especially for women. ๐Ÿ’ก๐Ÿ’ช

But thatโ€™s not all. Vivian also founded the Womenโ€™s Auto Show in Vancouver (yes, her side projects are THAT big), creating a platform to empower women with knowledge and confidence around car ownership. Add in multiple startup pitch wins and national recognition, and itโ€™s clear Vivian isnโ€™t just making wavesโ€”sheโ€™s rewriting the playbook for women in automotive. ๐ŸŒŠ

๐Ÿ‘‰ In this episode, we dig into:
โ— How Vivian went from GM competition winner to tech CEO in a decade
โ— Why MAE is changing the game for both customers and dealerships
โ— Lessons sheโ€™s learned scaling businesses and winning big on the startup stage
โ— The power of creating inclusive spaces for women in auto
โ— What it really takes to turn bold ideas into action ๐Ÿ”ฅ

If youโ€™re ready for a dose of innovation, courage, and straight-up wow, sheโ€™s only 31?! vibes, this oneโ€™s for you.

vivian@makingautoeasy.com
https://www.linkedin.com/in/vivianlauraannliu/

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Make the Move: How Vivian Liu Is Driving Change in Automotive

Make the Move: How Vivian Liu Is Driving Change in Automotive

Shasta Haddock