Makeup First - Rachel Shelowitz, President of LAWLESS Beauty
Update: 2024-06-20
Description
Host Jessica Quick of Buzz Beaute is joined by Rachel Shallowitz, President of LAWLESS Beauty. Rachel shares her journey in the beauty industry, how she started her career behind the Bobby Brown counter and worked her way up to her current position. She emphasizes the importance of relationships in the beauty industry and how LAWLESS Beauty focuses on creating makeup products that are transformative to the skin. Also how the brand prioritizes makeup first and then incorporates skincare benefits. Rachel discusses the partnership with Sephora and the strategies they have implemented to grow the brand.
Instagram: https://www.instagram.com/beautybizshow/
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