Thanks to The Podcast Academy, Ti King and I got to attend #PopCon with the intention of evangelizing podcasting (and the Academy, of course! See links for joining, below.) After I got used to the costumed attendees of PopCon, and fan-girled a few anime voice talents and celebrities on site, I got down to business and led a panel of podcasting experts on how to create, market, and monetize a podcast.

Guests include Brittany Bigelow of Bigelow Creative, Dawn-Michelle Lewis of Salutations Media, filmmaker and podcast host Vergie Rodriguez, and James Starace of Focus 360/Creator Square. 

We covered strategies for podcast concept development, the value of niche topics and micro-influencers, technical execution, and effective marketing strategies. The panel also explained their monetization techniques, from securing brand partnerships to leveraging subscriber models.

The whole PopCon event was eye-opening, by the way, with more people lined up to meet the faces behind their favorite voices than the known faces playing TV characters! Ti, who graciously captured the video of the panel, Vergie and I also won Best Podcast awards from the organization!

<figure class="wp-caption alignright" id="attachment_1692" style="width: 380px;"><figcaption class="wp-caption-text" id="caption-attachment-1692">Ti King, E.B. Moss – Podcast Award Winners</figcaption></figure>

Next year, we’re looking forward to a day dedicated to #podcasting, but for now, take advantage of the wisdom captured by this panel of pros on Making, Marketing, and Monetizing Podcasts!

01:12 Meet the Panelists

02:31 Debating the Definition of a Podcast

04:02 Starting Your Own Podcast

07:46 Technical Tips for Podcasting

12:49 Marketing Your Podcast

16:54 Monetizing Your Podcast

21:15 Navigating the Podcast Advertising Options

22:02 Challenges with Brand Associations and Advertisers

23:36 More Monetization Strategies for Podcasts

24:40 Understanding Podcast Ad Placements and Effectiveness

25:32 The Value of Micro Podcasts and Audience Engagement for Brands

29:19   Subscription Models and Additional Revenue Streams

30:43 Leveraging Press and Visibility for Podcast Growth

34:22 Branding and Consistency in Podcast Production

38:18 Practical Tips for Podcast Launch and Growth

40:42 Best Practices Wrap up

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