“How can one video generate $12 million in 10 months?”

That’s exactly what happened for Jason Graystone — and in this episode, he reveals to Paul the mindset, money frameworks, and freedom principles that made it possible.

Jason is a renowned entrepreneur, investor, and founder of Graystone Education, and he’s on a mission to help people become Always Free — creating lives of freedom through smart money systems, mindset mastery, and intentional action.

In our conversation, Jason breaks down exactly what Always Free means, and why mental, mobility, and financial liberation must all align if you truly want lasting independence. We go deep into building assets (both tangible and intangible), how to delegate effectively, and why defining what freedom means to you personally is the real unlock.

This episode isn’t about hustle hacks — it’s about clarity, leverage, and building a business and life around your values so you can live with purpose.

Key Takeaways:

• A single video can change everything — Jason’s $12M YouTube case study proves the power of effective assets.
• Financial literacy is an essential life skill — freedom begins with understanding how money works.
• Delegation and knowing your true value are the levers that unlock scale and sustainability.
• Freedom has three dimensions: mental, mobility, and financial — all must be developed in tandem.
• Assets create independence — whether intellectual property, digital content, or recurring systems.
• Defining your personal goals and values is what ensures business growth aligns with fulfillment.

Resources & Links

• Grab Jason's book “Always Free” → Selling Your Business
• Follow Jason to learn more → Jason Graystone - YouTube
• Learn more about Jason Graystone → jasongraystone.com
• Follow Paul Avins for Scale Up insights on LinkedIn → Paul Avins | LinkedIn
• Transform your business at the Grown Up Business Retreat → The Grown Up Business Retreat 2025

Next Steps

Action Now: Write down the 3 actions from this episode you’ll apply in your business over the next 72 hours.

Think bigger: Tired of chasing revenue but never feeling free? Stop trading time for money. Freedom starts when you build assets that generate income without you. Start building the life you want now — get your free resources at Paul Avins

Scale Up: Get actionable tips from Paul in your inbox every Saturday, Subscribe to Scale Up Saturday Newsletter

Level Up: Book a Call with Paul and Get ready to level up your business and transform your life!