John Lindgren and Cindy Crank are considered to be the driving forces behind SanMar's tradeshows, which have undergone a significant virtual shift this year in the wake of the COVID-19 pandemic.

In this episode, John and Cindy discuss how the tradeshow industry is reacting and adapting to COVID-19, weigh the pros and cons of physical vs. virtual tradeshows and ponder the future of these events.

THE FINER DETAILS OF THIS EPISODE

• What has the shift to virtual and remote work been like for John and Cindy?
• What's it like to attend a virtual tradeshow?
• How do they replicate the feeling of attending one of SanMar's shows in a virtual environment?
• One benefit a virtual tradeshow provides that its physical counterpart really can't.
• Looking toward the future of post-COVID tradeshows.

QUOTES

• "As time goes on, these different platforms are getting better and better with their communications and offerings."
• "What we don't have in the real world is clicks."
• "If you have goals of trying to find new products, if you are looking for a specific customer, get all your stuff in order and do your homework ahead of time."

LINKS

• SanMar U: http://www.education.sanmar.com/
• SanMar's Facebook: https://www.facebook.com/sanmarcorp/
• SanMar's Twitter: @sanmar_corp
• SanMar's Instagram: @sanmar_corp