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Making Trailers with Eric Butler, Creative Director & Executive Producer (USA Network, HBO)

Making Trailers with Eric Butler, Creative Director & Executive Producer (USA Network, HBO)

Update: 2020-03-09

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Description

Using sounds to effect emotional response in trailers (3:45 )
“What is a ‘marketing campaign’ and ‘creative marketing’?” (9:30 )
How Eric started at HBO (10:55 )
Configuring the story of a trailer (19:50 )
How to navigate Hollywood as someone from underrepresented background (29:00 )

Check out Eric’s trailers here: https://vimeo.com/ericobutler

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Making Trailers with Eric Butler, Creative Director & Executive Producer (USA Network, HBO)

Making Trailers with Eric Butler, Creative Director & Executive Producer (USA Network, HBO)

Ezra Justin Lee, Eric O. Butler, Ezra Lee