Making the Super Bowl stand out through design and augmented reality

Update: 2021-02-28

Description

The Super Bowl gives broadcasters a unique stage to highlight the latest in design and technology.

This year's game on CBS was no exception, featuring a unique look with local flavor and an impressive augmented reality opening sequence.

JP LoMonaco, vice president of on-air graphics & design at CBS Sports, joins the Broadcast Exchange to discuss what went into creating the broadcast design for one of the year's biggest sporting events. Plus, we talk about the new branding of CBS and how sports coverage will utilize the new standards and a look ahead at changes coming to the NCAA Tournament.

Transcript at broadcastexchange.show.

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