Grace Bruins sits down with business growth strategist Tyler Nielsen, founder of VAST Insight Partners, to unpack the actionable strategies that mid-market manufacturers can use to make more and keep more, all without sacrificing speed for perfection. Fresh from the Small Business Owners Community Conference, Tyler shares why ditching the pursuit of perfection and embracing rapid, data-driven decisions is vital for business growth.

Tyler’s real-world experience—spanning decades in the corporate sector and now as a hands-on entrepreneur—offers a rare glimpse into going from W2 to running his own thriving consultancy. He gets real about founder challenges, the power of actionable data, and building a sustainable business that lasts.

Episode Highlights:

02:52 - I knew I needed to reset and get more engaged with the Family, create some ownership, create some guidance that I can control.

03:48 - Don't wait for perfection. It's not going to be perfect. It's not going to be exactly what you want when you want it.

04:59 - So a lot of complexity, a lot of decision making, but then simplifying what we're doing so that we know what we're deciding now, how we see that playing out and then having levers or insights to is it working or is it not working so we can get there faster?

09:17 - I think it plays into just something I've focused on personally and in the business. Part of why I'm doing it is to gain freedom and ownership of what we do and help other businesses do it in the right manner.

Grace Bruins

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Tyler Nielsen

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