@Marama Carmichael shares her pathway  that started in science and now sees her as founder and CEO of @Oracle Tree, a full-stack digital marketing agency. She discusses the pivotal moments that led her to start Oracle Tree, emphasizing the importance of empowering business owners and better understanding their needs. 

Marama highlights the challenges many business owners face, including the tendency to create 'Frankenstein' businesses that are reactive rather than strategic. 

She advocates for financial literacy, mentorship, and the need for external perspectives in business. 

The conversation also touches on her book, 'Fixing Frankenstein,' which aims to help business owners take charge of their operations and make informed decisions.

• Marama's journey reflects the importance of adaptability in business.
• Empowering business owners is at the core of Oracle Tree's mission.
• Asking 'why' can lead to deeper insights for business owners.
• Many business owners create reactive 'Frankenstein' businesses.
• Financial literacy is crucial for business resilience.
• Mentorship can provide valuable external perspectives.
• Strategic marketing spending is essential for growth.
• Curiosity can drive innovation and improvement in business.
• Understanding client needs is key to effective marketing.
• Creating a supportive business environment fosters success.

@michael kerr

@kerr capital

00:00 Introduction to Marama Carmichael and Oracle Tree

02:29 Marama's Journey: From Natural Therapies to Digital Marketing

05:12 Empowering Business Owners: The Philosophy Behind Oracle Tree

07:45 Understanding Client Needs: The Importance of Asking 'Why?'

10:28 The Challenges of Business Ownership: Navigating Flux and Reactivity

13:24 Creating a Sustainable Business: The Role of Strategy

16:18 Choosing the Right Clients: Culture Fit and Business Success

19:01 The Importance of Self-Reflection for Business Owners

21:48 Oracle Tree's Services: A Comprehensive Approach to Marketing

28:05 Strategic Financial Management in Business

30:23 The Importance of Mentorship and Guidance

32:49 Understanding Business Structure and Roles

37:21 The Need for Holistic Business Perspectives

39:03 The Value of External Insights and Mentorship

43:48 Curiosity and Continuous Learning in Business

47:27 Key Priorities for Small Business Resilience

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Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au