Marina Willer, Partner at Pentagram, on Creative Leadership
Description
Marina Willer is a Partner at the legendary design firm Pentagram and one of the most respected creative voices in the design world. Marina leads brand identity projects for iconic institutions such as Tate, Amnesty International, and Rolls-Royce. Beyond design, she is also an accomplished filmmaker – her documentary Trees premieres at the Cannes Film Festival, telling a deeply personal story of exile and resilience.
In this talk, Marina shares her insights on the intersection of design, creativity, and cultural identity. She explores how her Brazilian roots shape her creative approach, the art of building systematic brand identities, and the power of collaboration within design teams. She reflects on nurturing creativity, balancing business acumen with creative vision, and the evolving role of AI as a partner in the creative process.📖 Read the full story on our website - https://karalyte.com/marina-willer-partner-at-pentagram-on-creative-leadership/
🎥 Watch the full video on our YouTube channel - https://youtu.be/YxR7uOZ67IQ
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