Mark Penn on the state of the news business

Update: 2024-11-19

Description

Stagwell CEO Mark Penn is a veteran of politics. In this discussion, he examines how shifting audience behaviors and trust patterns are reshaping where Americans get their news. The conversation delves into the thorny challenges of advertising on news content and why brand safety concerns are usually overblown. Penn outlines how news organizations can build sustainable businesses by adopting lessons from political campaigns, while warning that chasing ideological audiences risks further eroding media's broader cultural influence.

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Mark Penn on the state of the news business

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Mark Penn on the state of the news business

Brian Morrissey

Mark Penn on the state of the news business