DiscoverABA Business LeadersMarket Analysis for ABA Businesses: Back To Basics
Market Analysis for ABA Businesses: Back To Basics

Market Analysis for ABA Businesses: Back To Basics

Update: 2025-09-25
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Market Analysis for ABA Businesses: Back To Basics

This week on the ABA Business Leaders Podcast, Stephen and April continue the Back to Basics series with a practical deep dive into market analysis β€” one of the most important, and often misunderstood, steps in building an ABA company.

From cutting through the noise of 40-page reports to understanding what your competitors really charge, this episode is all about asking the right questions and applying lessons you can actually use.

πŸ’‘ Whether you’re planning your very first clinic or refining your growth strategy, you’ll walk away with a sharper sense of how to analyze your market and use that knowledge to make better business decisions.

πŸ” Inside the Episode:

βœ… The job that keeps changing – Stephen explains how quickly your role evolves once you open your doors, and why setting clear boundaries on services and clients is essential.

βœ… Five questions that matter – April breaks market analysis down to the basics: Who, What, Why, Where, and How. No lengthy reports required, just clarity on the right questions.

βœ… What people say vs. what they do – Stephen shares a hard-earned lesson about the gap between verbal commitments and the real-world follow-through required when launching clinics or new services.

βœ… Defining your own goals – April reminds us that not every business needs to scale to a multi-clinic model. Growth should be aligned with your personal goals, not someone else’s playbook.

βœ… Setting rates with confidence – Stephen stresses that rates should rise, not fall, with private funders, and that knowing competitors’ pricing keeps you competitive.

βœ… Collaboration as strategy – April highlights the increasing demand for BCBAs and ABA services, and why working with other providers can strengthen both your business and your community.

πŸ“Œ Resources:

βœ… ABA Business Readiness Assessment – See where your business stands

βœ…Book a Consult with Stephen – Honest guidance from someone who gets it

πŸ“ž Want to get in touch via our new hotline? Give us a call at (737) 330-1432!

🎧 Tune in, take notes, and put these fundamentals into action β€” your business will thank you for it.

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Market Analysis for ABA Businesses: Back To Basics

Market Analysis for ABA Businesses: Back To Basics