Market Analysis for ABA Businesses: Back To Basics
Description
Market Analysis for ABA Businesses: Back To Basics
This week on the ABA Business Leaders Podcast, Stephen and April continue the Back to Basics series with a practical deep dive into market analysis β one of the most important, and often misunderstood, steps in building an ABA company.
From cutting through the noise of 40-page reports to understanding what your competitors really charge, this episode is all about asking the right questions and applying lessons you can actually use.
π‘ Whether youβre planning your very first clinic or refining your growth strategy, youβll walk away with a sharper sense of how to analyze your market and use that knowledge to make better business decisions.
π Inside the Episode:
β The job that keeps changing β Stephen explains how quickly your role evolves once you open your doors, and why setting clear boundaries on services and clients is essential.
β Five questions that matter β April breaks market analysis down to the basics: Who, What, Why, Where, and How. No lengthy reports required, just clarity on the right questions.
β What people say vs. what they do β Stephen shares a hard-earned lesson about the gap between verbal commitments and the real-world follow-through required when launching clinics or new services.
β Defining your own goals β April reminds us that not every business needs to scale to a multi-clinic model. Growth should be aligned with your personal goals, not someone elseβs playbook.
β Setting rates with confidence β Stephen stresses that rates should rise, not fall, with private funders, and that knowing competitorsβ pricing keeps you competitive.
β Collaboration as strategy β April highlights the increasing demand for BCBAs and ABA services, and why working with other providers can strengthen both your business and your community.
π Resources:
β ABA Business Readiness Assessment β See where your business stands
β Book a Consult with Stephen β Honest guidance from someone who gets it
π Want to get in touch via our new hotline? Give us a call at (737) 330-1432!
π§ Tune in, take notes, and put these fundamentals into action β your business will thank you for it.