In this episode of the series, Luke Carl sits down with Short Term Shop agent Yok Re to break down the current state of the North Georgia short-term rental market, especially around Blue Ridge and nearby cabin communities. They explore how buyer behavior has shifted since the COVID boom, what price points and property types still make sense today, and why amenities like king beds, hot tubs, farmhouse-chic décor, and strong photography are essential for standing out in a cooling market. Yok also walks through real examples of listings—both active properties and top-performing Airbnbs—to show where the opportunities are, what red flags to look for, and how thoughtful design and management can add 20–30% more revenue compared to average operators.

How to connect with Yok
Email: yok@theshorttermshop.com
Text: 662-312-5528

Connect with us:

The Short Term Shop - https://theshorttermshop.com/
https://stsplus.com/
Follow Avery Carl on Instagram
Follow Avery Carl on TikTok
Join the Short Term Shop Facebook group
Check out the Short Term Shop on YouTube

For more information on how to get into short term rentals, read Avery’s books:

Smarter Short Term Rentals - Buy it on Amazon
Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon

Chapters

• (00:00:00 ) - North Georgia Real Estate Podcast
• (00:01:46 ) - Average Joe: Does the Economy Stink?
• (00:03:03 ) - North Georgia Real Estate Update
• (00:09:15 ) - East Tennessee home decor, style
• (00:11:53 ) - Farmhouse Decor
• (00:16:34 ) - How to get from Atlanta to Mineral Bluff
• (00:19:20 ) - Want a New Construction Cabin? Here!
• (00:23:10 ) - Want a Log Cabin? Here You Come!
• (00:27:47 ) - Cabin at 5 and a quarter acre
• (00:28:34 ) - Cabin on the Market for 13 Days
• (00:29:47 ) - Want a Mountain Cabin for Less? Here!
• (00:32:26 ) - Two Mountain Cabin listings in Georgia
• (00:35:18 ) - Available for Sale: A Custom Home with a Bunk Room
• (00:40:06 ) - A $400,000 Cabin in Blue Ridge Country
• (00:43:28 ) - What's The Biggest Differences Between Now and The COVID Era