Market segmentation: a strategic analysis and positioning tool

Update: 2021-03-05

Description

This podcast focuses on the nature and importance of market and customer segmentation, an aspect of strategic analysis which is covered within Section C of the Strategic Business Leader syllabus.

Comments

In Channel

Episode 167: Public sector governance

2022-10-0712:52

Episode 166: Improving your Advanced Performance Management answers – part 2

2022-10-0716:45

Episode 165: Improving your Advanced Performance Management answers – part 1

2022-10-0717:35

Episode 164: The audit of assertions

2022-10-0714:51

Episode 163: Diversifying the board – a step towards better governance

2022-10-0713:48

Episode 162: The integrated report framework

2022-10-0707:59

Episode 163: Improving your APM answers - Part 2

2022-03-0717:15

Episode 162: Improving your APM answers - Part 1

2022-03-0718:16

Episode 5: Public sector governance

2022-01-2113:12

Episode 4: The integrated report framework

2022-01-2108:37

Episode 3: Diversifying the board - a step towards better governance

2022-01-2115:33

Episode 2: Behavioural finance

2021-07-2104:17

Episode 1: Intangible assets – can’t touch this

2021-07-2117:42

Group audits

2021-03-0516:46

Market segmentation: a strategic analysis and positioning tool

2021-03-0509:47

Episode 161: Relevant costs

2021-01-2625:36

The audit of assertions

2020-10-2016:07

Financial Instruments

2020-10-1527:00

SBL: Cybersecurity and the strategic business leader

2020-09-2211:36

SA Interviews: The digital CFO with Chris Argent

2020-09-1420:02

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Market segmentation: a strategic analysis and positioning tool

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Market segmentation: a strategic analysis and positioning tool

ACCA Student Podcasts

Market segmentation: a strategic analysis and positioning tool