Marketers, Clove Oil, and Pain Points

Update: 2020-09-24

Description

Marketers must look for the clove oil for customer pain points. Wondering what marketing has got to do with clove oil?

Most Indian homes will have a clove oil bottle at hand for the sudden toothaches. But, what happens when you launch a toothpaste with clove oil?

Listen to Vinitha Ramani, Director Marketing, Ramco Systems talk about why she likes the 'clove oil' phrase so much, her highs and lows as a marketer, and lots more.

Comments

In Channel

Customer relationships last a lifetime

2020-12-0437:40

"Don't stop questioning" TV Naarayan, Head of Marketing, Paypal India

2021-02-2039:36

You need passion to be a sports marketer

2020-12-1847:16

Today, customer experience is THE product itself

2020-12-1150:51

Sales is about having great conversations with customers

2020-11-2736:58

You are not a marketer if you haven't failed spectacularly

2020-11-2342:24

Marketing should be impact-driven

2020-11-2339:01

Not listening to customers can cost you deals

2020-11-2337:31

Marketers, Clove Oil, and Pain Points

2020-09-2429:55

Are You Repurposing Content?

2020-09-2405:05

Why All of Us Must Create Content

2020-09-2005:45

00:00

Marketers, Clove Oil, and Pain Points

Karthik Subramanian and Kaushik Kannan

#box-pro-ellipsis-176071055148158{-webkit-line-clamp:2;}Marketers, Clove Oil, and Pain Points

Marketers, Clove Oil, and Pain Points

Karthik Subramanian and Kaushik Kannan

Marketers, Clove Oil, and Pain Points