This episode delves into the psychology behind why people buy. It starts with Joel's recent impulse purchase of a car window smasher, triggered by seeing a flaming BMW, and explores why the most effective marketing sells outcomes, not just features. 

Joel and Martha discuss what really makes people click "Buy Now", exploring how fear based 'what if' scenarios can drive immediate purchases, even for problems people didn't know they had. They cover why success in sales often starts with making your audience 'problem aware' and focusing on the true issue your product solves. 

🔍 Are your customers problem aware? Understanding if your audience knows they need a solution. 

💡 The “What If?” Strategy: Tapping into emotional triggers and future fears, not just logic. 

🔥 From flaming BMWs to window smashers: How specific events create instant problem awareness. 

🎁 How poor gift giving mirrors poor marketing: Why understanding the recipient's actual needs matters (even for custom Game Boys!). 

🛠️ Selling Outcomes, Not Features: Focusing on the result (like the hole in the wall, not the drill) is key. 

Whether you are selling candles, consultancy, or even Lynx clickers, this episode will shift how you think about your audience’s underlying problems and what truly motivates them to buy. 

🎧 Listen now: “Marketing – Why They Really Buy: Uncovering the True Pain Point”

Links:

Website: https://www.codebreak.co.uk
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