Marketing Author Discusses “Banner Blindness” and the Future of Privacy & Tracking on the Internet
Description
Historically speaking, sales and marketing have suffered from negative stereotypes thanks to salespeople using unethical, questionable tactics. And even in today’s modern world, you’ve probably heard of “Bro Marketing” which is considered the use of manipulative marketing tactics that put someone in a vulnerable state and pressure them into making a purchase decision.
Well, for those who want to boost their sales and marketing results, and do it the right way without losing sleep at night. This episode is for you because, in today’s episode of the Brains Byte Back podcast, we speak with Chris Smith, author of The Conversion Code, a book that provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era.
In the episode we cover:
- How Chris developed his career in sales and marketing
- What pushed him to create his business Curaytor
- What inspired him to write the conversion code
- Interesting insights from the book that will give you a taste of what you can expect
- Why he believes doing what you love is more important than chasing money
- The potential eradication of cookies on the internet
- His new project – Business Legends
Links 🔗
Our Guest🙋:
Find out more about Chris Smith here (LinkedIn) -
https://www.linkedin.com/in/conversioncodechris/
Find Chris’ Instagram here -
https://www.instagram.com/chris_smth/?hl=en
Find out more about Curaytor here -
Find out more about The Conversion Code here -
https://www.theconversioncode.com/
Brains Byte Back 🧠👨💻🎙️:
Leave an iTunes review here - https://apple.co/3i60XWu
Subscribe on Youtube here - https://bit.ly/3o1M4Z3
Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY
Our Sponsor 💻☎️:
Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB
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