Marketing Leadership with ActiveCampaign CMO Shay Howe
Update: 2023-10-09
Description
In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR.
Episode Highlights
● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43 )
● How big is the marketing team at ActiveCampaign (5:46 )
● How to manage a large multi-talented marketing team (8:53 )
● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47 )
● The importance of brand building and how ActiveCampaign turns their customers into a marketing engine (15:41 )
● Is AI marketing hype or is it a useful tool for business intelligence (19:06 )
● The challenges associated with rapid evolution of marketing tools and social media platforms (28:24 )
● Favorite books, apps and business leaders (32:47 )
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-marketing-leadership-shay-howe
Follow Shay on LinkedIn: https://www.linkedin.com/in/shayhowe/
Episode Highlights
● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43 )
● How big is the marketing team at ActiveCampaign (5:46 )
● How to manage a large multi-talented marketing team (8:53 )
● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47 )
● The importance of brand building and how ActiveCampaign turns their customers into a marketing engine (15:41 )
● Is AI marketing hype or is it a useful tool for business intelligence (19:06 )
● The challenges associated with rapid evolution of marketing tools and social media platforms (28:24 )
● Favorite books, apps and business leaders (32:47 )
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-marketing-leadership-shay-howe
Follow Shay on LinkedIn: https://www.linkedin.com/in/shayhowe/
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