Marketing Mistakes Apple Made That Cost $112 Billion

Update: 2025-11-02

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Apple lost $112B after the iPhone 17 launch. Here's how weak messaging, leaks, and poor marketing contributed to it and cost the world’s top brands big.

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Marketing Mistakes Apple Made That Cost $112 Billion

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Marketing Mistakes Apple Made That Cost $112 Billion

#box-pro-ellipsis-176402477754889{-webkit-line-clamp:2;}Marketing Mistakes Apple Made That Cost $112 Billion

Marketing Mistakes Apple Made That Cost $112 Billion

Angad Singi

Marketing Mistakes Apple Made That Cost $112 Billion